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Letters or Postcards? FACT: Personalized Letters Get A 50% HIGHER Response Rate or MORE. |
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COST Letters or Postcards?
Cost to print, address & mail 5,000 postcards using standard postage:
4" x 6" postcard - .32 cents each 6" x 8" postcard - .40 cents each 6" x 11" postcard - .47 cents each
Cost to print, address & mail 5,000 full color letters using standard postage:
8.5" x 11" Full Color Letters - .39 cents each
A LETTER IS 4 Times Larger Than A Postcard
Check your own mailbox. Professional companies send letters. Personalized letters are targeted, affordable & effective.
It's a fact: Personalized letters beat postcards in response by 50% or more. Letters are your best investment.
Questions? Check our
or call 1-800-573-5633
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RESPONSE Letters or Postcards?
The best place to see what really works in the mail is to check your own mailbox. What kind of mailings do the large, professional companies use?
The largest mailers [who are selling something] in the U.S. include banks, insurance companies, mortgage companies, publishers, credit card companies etc. What kind of mail are they putting in your mailbox?
They mail letters. More specifically, they mail a 8.5" x 11" or legal size piece of paper in a #10 business envelope - in full color. It is personalized with your name and information. It's on good quality paper and often in a double window envelope.
They send personalized, full color letters in a double window envelope BECAUSE IT MAXIMIZES THEIR PROFIT.
It's a proven fact. From a study conducted by the United States Postal Service, mailing pieces with personalized information are preferred by almost 70% of the public and can increase response rates by over to 30%.
Postcards are static - they do not have personalized data in them. Your letter can have almost endless personalized information - names, special offers, phone numbers, account numbers, dates, places, products etc. You can target your readers perfectly with 100% personalized information.
In fact there have been HUNDREDS of studies conducted testing personalized mail against static mail - and personalized mail always wins. For example, Readers Digest got a 72% increase in response when they personalized their mailing. It's simple - your personalized letter will beat a static postcard.
Not only will personalization increase your response, it also let's you track and measure your mail. For example, you can send 1/2 your letters with one offer and 1/2 your letters with a second offer. Measure which one does better and you will have a successful, long term mailing campaign. And this is just the start. Mail merge is a very powerful tool - and postcards can't use it.
And your letter comes in full color. Your letter can show your products or services. You can show professional letterhead, your logo, photographs or anything you like.
And you get 4 TIMES the space to tell your story. Consumers need information and facts to make a smart decision. Your letter has the space you need to give them that information.
And letters are professional, credible and believable. People trust letters more. You can have a friendly, private conversation with someone in the privacy of their own home and sign your name at the bottom. With personalization, if you have ten sales people you can actually sign different names on every letter. That's the power of mail merge.
And letters cost about the same as postcards. The smallest postcards are a couple of cents less, but medium and large postcards cost more. So for the best response rate and the highest return on your investment - send a professional letter - and MAXIMIZE YOUR PROFITS!
It's easy to design your own letter in Word. Get Your Template HERE. |
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